Facebook Business Strategy: Tips to Effectively Market on the World’s Largest Social Platform

Set Facebook Goals

Clearly defined goals help shape your Facebook strategy.

Increasing your follower count is an obvious goal, but simply having more followers doesn’t help if they don’t click links and engage in your content.

Maybe your goal is to have more people like, comment on, and share your Facebook posts.

Perhaps you want more clicks to your website or more sales that come from your Facebook page.

Knowing the expected outcomes helps you plan how and what to post. Keep those goals in mind with every piece of content you create.

Tailor Your Content

General types of Facebook content work across many segments, but tailoring your content to your audience makes it more effective.

Use your data about your ideal customer to figure out what they want. What are their pain points? What do they want to see when they browse their Facebook feeds?

Pay attention to what goes over well with your audience. 

Posts that don’t get much reaction can help you figure out what to do differently. Can you change the way you present that content to make it better suited for your audience?

Create a Content Calendar

Strategic content with a purpose makes your time more useful. You can ensure you’re posting valuable content by creating a posting calendar.

Determine how often you want to post. You’ll see lost of recommendations with at least one Facebook post per day being a common one.

Posting more frequently doesn’t necessarily get you better results. More posts may actually cause a decrease in engagement. When you post nonstop, your followers may be less likely to engage with the posts because it’s too much.

Once you decide on a frequency that works for your company, schedule those posts on your calendar.

Choose a type of post and topic for each piece of content. Write this information on your calendar.

You might choose to post a behind-the-scenes video of your manufacturing process. Maybe you plan to share a post from another business in the industry.

Having a detailed calendar makes posting faster and easier. You don’t have to think about what you’ll post each day.

You can be strategic about building up excitement about different things or educating your followers about your brand.

Post a Variety of Content

Keep your followers interested by changing up the type of posts you put on Facebook.

Only posting promotional content about your products gets old. Find ways to work your products into your posts naturally, such as showing how they’re made or posting a demonstration video.

Include informational posts. Giving away free information gives followers value, which may encourage them to stick around or make purchases from you. It also shows that you’re an expert in your business and field.

If you use a blog for content marketing, use your Facebook page to promote those posts. 

Share content from other businesses to build relationships. Cross-promoting can help you both reach a broader audience.

High-quality images and photos stand out in fast-moving Facebook feeds.

Engage With Other Pages and Groups

You can also grow your Facebook presence by interacting with other business pages and groups in your industry.

When you interact with posts on other pages, you give yourself more exposure to their audiences. That can help new potential customers discover your brand.

If you post valuable information on a post from another business in the industry, their followers may see you as an expert. They may explore your Facebook page.

Just don’t self-promote on someone else’s page, or you’ll quickly step on toes. Keep your posts useful and friendly without taking over the other group’s page.