Hawthorne Capital Partners – Raleigh, NC - Branding & Logo Design Case Study
Capital Investment Branding & Logo DesignChallenge
We here at Oak City Technology were tasked with taking a fresh new idea for a company and creating a logo that accurately reflected the companies identity. Hawthorne Capital Partners wanted thier logo to portray that several things.
Goals
- Incorporate A Tree
- Reflect Their Modern Ideals
- Use Of Minimal And Negative Space
- Match With Current Color Branding
Our Easy 4 Step Process
- Step 1: White-boarding Ideas
- Step 2: Narrow To 3 Unique Directions
- Step 3: 3 Unique Directions Brought To Life
- Step 4: Unlimited Revisions Of Chosen Design
Revisions
When presented with the 3 unique options it was clear that #1 was the logo direction that stood out the most. From here we worked with the client to develop a clear branding message through several revisions. Hawthorne Capital Partners were extremely happy with the final product and so were we here at Oak City Tech. Our design team outdid themselves again this time!
Final Product
Here’s the finished design after revisions.
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WHERE WE ARE
Oak City Technology
800 Park Offices Drive #3202
Durham, NC 27709
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