Hawthorne Capital Partners – Raleigh, NC - Branding & Logo Design Case Study

Capital Investment Branding & Logo Design


We here at Oak City Technology were tasked with taking a fresh new idea for a company and creating a logo that accurately reflected the companies identity. Hawthorne Capital Partners wanted thier logo to portray that several things.


  • Incorporate A Tree
  • Reflect Their Modern Ideals
  • Use Of Minimal And Negative Space
  • Match With Current Color Branding

Our Easy 4 Step Process

  • Step 1: White-boarding Ideas
  • Step 2: Narrow To 3 Unique Directions
  • Step 3: 3 Unique Directions Brought To Life
  • Step 4: Unlimited Revisions Of Chosen Design


When presented with the 3 unique options it was clear that #1 was the logo direction that stood out the most. From here we worked with the client to develop a clear branding message through several revisions. Hawthorne Capital Partners were extremely happy with the final product and so were we here at Oak City Tech. Our design team outdid themselves again this time!

Final Product

Here’s the finished design after revisions.

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