GoKartNC - Raleigh, NC - Branding & Logo Design Case Study

Rideshare Service "Think Uber For Kids" Branding & Logo Design

Challenge

We here at Oak City Technology were tasked with taking a fresh new idea for a company and creating a logo that accurately reflected the companies identity. GoKart LLC is a ride sharing service for busy parents. Getting kids from school, to practice, to recitals is what GoKart LLC does best so it’s logo needed to reflect that. GoKart LLC needed needed their logo to portray several things.

Goals

  • Incorporate A Car
  • Easily Show The Intent Of The Company
  • Reflect Their Modern Ideals
  • Use Of Minimal And Negative Space
  • Match With Current Color Branding

Our Easy 4 Step Process

  • Step 1: White-boarding Ideas
  • Step 2: Narrow To 3 Unique Directions
  • Step 3: 3 Unique Directions Brought To Life
  • Step 4: Unlimited Revisions Of Chosen Design

Revisions

When presented with the 3 unique options it was clear that #3 was the logo direction that stood out the most. From here we worked with the client to develop a clear branding message through several revisions. GoKart LLC were extremely happy with the final product and so were we here at Oak City Tech. The final logo effectively hit all of the initial design goals and provided a fun yet professional feel to a company that cares.

Final Product

Here’s the finished design after revisions.

Not Ready To Get Started?

We can still help you attract new business while working to grow revenue from existing clients and strategic partnerships. Get actionable advice & information right in your inbox from industry experts and professionals. 


Home     Our Story     Contact     Portfolio     Web Design & Development     SEO     Website Maintenance     Branding & Logo Design     Social Media Marketing     Content Marketing     Website Hosting     You are here: Home » Projects » Branding & Logo Design » GoKartNC – Raleigh, NC – Branding & Logo Design Case Study

Mobile Site Certified
Google Partner

Follow Our Story,
Wherever It Goes