Social Media Management & Content Marketing
99% of people don’t market in the year that we actually live in. Saying hello doesn’t have an ROI. We can create a social media & content marketing strategy for you or manage your business’ social media presence and interact with potential customers directly. It’s all about education and building relationships.
Take the first step, let's just chat.
– We know what we’re good at and stick to it. –
Social Media Strategy
We lay out a step-by-step plan for you to execute. We mean it…step-by-step.
Social Media Consulting & Content Marketing
If you already have a social media marketing plan in place and just want some outside help with creating content or advice, we can help with that too.
Social Media Management
Harness the power of consumer trends – don’t miss out on revenue and growth due to a digital strategy that wasn’t built to succeed.
>> Conversion rates fall by 12% for every extra second that it takes your website to load.
>> 81% of people perform some type of online research before making a large purchase.
>> 47% of consumers view 3-5 pieces of content created by a company before talking to an employee from that company.
Our Process
We realize that you need to be a big part of any marketing project as it moves along. Keeping clients tightly ‘in the loop’ is part of what has made us successful thus far.
Here’s an outline of our simple, yet insanely effective, social media & content marketing process. Processes aside, it’s really about having open communication.
The Secret? It’s Simple. Valuable Content + Genuine Interaction = Natural Leads
You found this website, didn’t you?
01
Digital Footprint Assessment
- We will understand your business, identify its market and find the competition.
- We will analyze your top competition and perform a competitor gap analysis to discover which keywords are working for them.
- We will discover and select keywords from all sources that are meant to drive relevant traffic to your site.
02
Campaign Roadmap
- Based on your industry, competition and the inherent characteristics of your site, we will create a strategy meant to match or beat the competition and begin executing it.
- We cover all the little stuff too! Optimization of social pages, custom url, page categories, profile picture, cover photo, contact details, page cta button, etc.
03
Content Creation
- We create graphics, write content/articles, and create videos. Blogs are 1000 words, double the requirement of Google and other search engines. The blog posts help boost your SEO and get traffic to your website from search engines like Google while the social media posts help get traffic to your website from Facebook, Linkedin, etc.
04
Interaction
- We identify and segment your target audience based on the demographics, behaviors, and interests you specify and target these buyer personas directly by interacting with their posts.
05
Reporting & Analytics
- As a company, we have heavily invested in technology and provide you with 24/7 reporting and collaboration through our proprietary user dashboard.
- Our dashboard integrates all social media and marketing analytics into a single place.
- Generate Reports and Analysis online 24/7.
- Over 80% of ROI opportunity is found through Analytics and Periodic Reporting.
How it works
– Full Service Management Offerings –
Essentials
For when you don't have time to do it yourself but are on a limited budget.- Kickoff content strategy call (60 minutes)
- Social media and website audit plus strategy plan
- Content strategy call (30 minutes once per month)
- 1 blog article (750-1,000 words) or landing page per month
- 20 LinkedIn posts per month(~1 per business day)
- 20 Facebook posts per month(~1 per business day)
- 4 Instagram posts per month(~1 per week)
- 4 custom social media images per month
- $400/month in Facebook Ads or Google Ads
- Custom Marketing Dashboard that incorporates website analytics and call tracking for 24/7 real-time ROI reporting.
Accelerator
Great for branding and mild lead generation.- Kickoff content strategy call (60 minutes)
- Social media and website audit plus strategy plan
- Content strategy call (30 minutes once per month)
- 2 blog articles (750-1,000 words) or landing page per month
- 40 LinkedIn posts per month(~2 per business day)
- 40 Facebook posts per month(~2 per business day)
- 8 Instagram posts per month(~2 per week)
- 8 custom social media images per month
- $800/month in Facebook Ads or Google Ads
- Custom Marketing Dashboard that incorporates website analytics and call tracking for 24/7 real-time ROI reporting.
Workhorse
For when you want to use social media for lead generation.- Kickoff content strategy call (60 minutes)
- Social media and website audit plus strategy plan
- Content strategy call (30 minutes once per month)
- 3 blog articles (750-1,000 words) or landing page per month
- 60 LinkedIn posts per month(~3 per business day)
- 60 Facebook posts per month(~3 per business day)
- 12 Instagram posts per month(~3 per week)
- 12 custom social media images per month
- $1200/month in Facebook Ads or Google Ads
- Custom Marketing Dashboard that incorporates website analytics and call tracking for 24/7 real-time ROI reporting.
Video Add-on
Fully edited education video for YouTube and social media.- Visit our professional audio/video studio and record an educational video to be used on social media, your website, and YouTube.
Interaction Add-on 1
- We interact directly with your target demographic in the form of likes and comments on their posts.
- 6,000 interactions per month (~200/day)
Interaction Add-on 2
- We interact directly with your target demographic in the form of likes and comments on their posts.
- 12,000 interactions per month (~400/day)
6-Month Starter Plan
Get started doing social media with a professional 6 month plan consisting of content plus strategy.- Six 1000 word educational, lead generating blog posts for your website
- Social Media posting strategy
- 30 minute strategy session via Zoom/Hangouts
Monthly Strategy Sessions
For when you need some help month to month.- One 30 minute strategy session per month
- Email support between sessions
Schedule a Discovery Call
Let’s talk about building a brand your customers will love and recommend to others, and you’ll be delighted with.
Contact us for a free consultation, and get insights and recommendations for successful social media campaign. Learn more about our social media philosophy and how we create a strategy and content that stands out from the crowd.
Not Ready To Get Started?
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WHERE WE ARE
Oak City Technology
800 Park Offices Drive #3202
Durham, NC 27709
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