7 Tips to Create a High Converting Landing Page
Your website is like a sales associate. It can attract new leads to your business, get people engaged, and boost your sales. However, faulty designs will only scare those customers away.
According to research, 38% of web visitors will stop interacting with a website if it’s unattractive. Meanwhile, 39% will stop engaging if the website takes too long to load.
The right website elements, on the other hand, can help you create a high-converting landing page that rakes in new leads.
Here are the seven website elements you need to succeed!
1. Hit ’em With the Headline
What’s the first thing people see when your page loads? For landing pages that convert, focus first on the content above the fold.
For starters, your headline needs to grab the reader’s attention and keep them on the page. A compelling headline will encourage web visitors to keep reading to learn more about your business.
For a strong headline, you need:
- Text that’s unique to your landing page
- Creativity that helps you stand out from the crowd
- Proof you know what you’re talking about
- A little urgency so they don’t delay reading
- The benefits
Consider the value you’re offering your readers. Then, cut the fluffy stuff. Creating a clear, concise headline will keep your visitors focused on what you have to offer.
2. Make It Mobile-Friendly
In 2022, 79% of website traffic will occur from a mobile device. More people are spending time searching on smaller devices. Google even prioritizes mobile-first indexing when determining website page rankings.
For a high-converting landing page, you need to appeal to your audience.
That means creating a web page that people can use anytime, anywhere—yes, even from their tiny screens.
Make sure your text is legible on small devices. You should also optimize images and other page elements for mobile as well. Otherwise, your website visitors will feel frustrated and leave before learning more.
Instead of a page that increases your bounce rate, focus on creating a page that boosts your click-through-rate!
3. Design It Right
Remember: your website is like a digital sales associate. No one’s going to buy professional services from a salesperson with bedhead, wearing a wrinkled tee.
Instead, show website visitors who you are by putting your brand on the page.
Your brand involves the company’s:
- Tone
- Voice
- Imagery
- Color palette
- Personality
Branding the page can change how people perceive your business. It can also help you stand out from competitors within your industry.
For a high-converting landing page, it needs to look good and work well. Your visitors won’t continue exploring if there are broken links and low-quality images.
Consider hiring a web design professional to save time and stress. A professional will make sure your website looks great and remains up-to-date with the latest trends. They can also develop the website with user experience in mind.
That way, your visitors explore, learn more about your business, and ultimately, convert!
4. Simplify
A well-designed landing page doesn’t need a dozen high tech features to look good. Instead, simplify it. Focus on adding white space to the page so your content has room to breathe.
Don’t clutter the page with unnecessary images, buttons, or headlines. Remember the message you’re trying to convey. Then, organize your content to communicate this message.
A simple landing page will keep your visitors focused on the content. Otherwise, you’re distracting them with bells and whistles, which won’t help you convert.
Heavy paragraphs will only exhaust them, too.
Trim it down and focus on the necessities. Your landing page will drive visitors towards converting as a result.
Check your landing page to avoid these web design mistakes.
5. Know Your Audience
You’re designing this landing page with a niche target audience in mind.
To make sure your message aligns with your target audience, do some research! Determine what problems your customers are facing. Then, remind them of the solution only your company can offer.
Everyone experiences different day-to-day problems.
Those pain points can help you connect with your customers on a personal level. Then, your content can show them the relief using your product or service can offer.
Once you know your audience, you can use your high-converting landing page to show your value. Connect with your customers by turning their problems into solutions!
6. Kick Up the Call-To-Action
For landing pages that convert, you need to encourage visitors to take action! However, it doesn’t help to stick the CTA just anywhere on the page.
After your headline, make sure people understand your company’s value. Place the CTA where it makes sense as the next step.
If you position the CTA too soon, people will scroll right by it. Think about how your readers will explore the page before placing your CTA.
Then, get specific. What are you asking people to do?
Your CTA can read “Launch My New Website” or “Start a Free Trial.” Make sure the action you’re asking people to take is clear.
Offer multiple ways your website visitors can convert on the page. These can include:
- A form
- A phone number link
- An email address
- A physical address
- A chat option
Make these conversion opportunities obvious and easy to use. These different contact methods also tell your website visitors you’re there to help.
Remember to keep it simple! The easier it is to use, the more likely your visitors will act and contact you.
7. Test It Out
Once you have all the elements on the page, test it out!
Your first instinct isn’t always the best instinct. Your website visitors might respond better to a different headline. Maybe changing the CTA button’s color will help you get more conversions.
Feel free to experiment! Change the text, the CTA, colors, images—just make sure to make one major change at a time. Then you can review the analytics to see what your visitors respond to most!
Don’t Let Bad Landing Page Design Bring Your Business Down
A high-converting landing page can help turn your website into a money-making machine. Start raking in leads with these seven design elements today!
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