Will Local Raleigh SEO Help My Website?
The Short Answer
YES, local Raleigh SEO can help your website if you are located in Raleigh,NC.
What If I Have A “Good” Website?
Many business owners find themselves with a beautifully designed website that successfully captures the professional image and scope of their company. A common misconception that follows the development of well-made websites is that the business can take a step back and relax their focus on marketing strategies. In fact, this is quite the opposite attitude that should be held at this time. If you think a well designed website is going to rank well without any local SEO efforts your analytics traffic will probably look like this:
Business owners who rely solely on having a beautiful lead generating website will often see few returns. Why? Creating a website and forgoing Local SEO efforts is akin to opening a brick-and-mortar storefront and not advertising or telling anyone your address. How are they going to find you? Here is 9 actionable SEO tips about ranking in local search.
Why Do I Need Local SEO?
Local SEO is not a set it and forget it situation. It’s unfortunate to see organic search traffic fall over time, but all too often that’s exactly what happens when no effort is applied. With updates and improvements constantly being made to Google’s and other search engines, our Raleigh SEO team has found that local business listings require periodic updates and hold an important place for local businesses search results. Simply having a business and a website will not provide a business owner much of a return if it becomes increasingly difficult for customers to find you online.
Continually staying on top of and maintaining your local SEO efforts is essential because of:
- Old and outdated links
- Unintended negative linking
- Publishing new pages
- Periodic changing of search engine algorithms
- Outdated content
- The competition moving ahead of you because they are maintaing their SEO better
- And so much more…
Here is an actionable guide for how to do local SEO. Great for getting started or using as a checklist to maintain your SEO efforts.