Why Pinterest? By The Numbers

Marketing, Social Media

Who Should Use It:  Fashion, food, design, travel and anything DIY; audience skews female by 4:1
What To Share: Creative, visual content ect.
Post Frequency: Multiple times per day.
Pinterest Is Right For You.. if, like Instagram, you have something visual to share.

Demographics: Courtesy of Pew Research Center

“Some 28% of online adults use Pinterest, up from the 21% who did so in August 2013. Women continue to dominate the site, as they did in 2013: fully 42% of online women are Pinterest users, compared with just 13% of men (although men did see a significant increase in usership from 8% in 2013). While Pinterest remains popular among younger users, there was an 11-point increase between 2013 and 2014 in the proportion of those 50 and older who use the site. Other demographic groups that saw a notable increase in usership include whites, those living in the lowest- and highest-income households, those with at least some college experience, and suburban and rural residents.”

Most Popular Categories on Pinterest

Most Pinned Categories:
Food & Drink
DIY & Crafts
Home Décor
Holidays & Events

Most browsed categories:
Food & Drink
DIY & Crafts
Home Décor
Their home feed

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